Zoozoos From Vodafone!

The ZooZoo ads were created to show various value added services of Vodafone. Each ad represents a specific value added service. According to Mr. Rajiv Rao, Executive Creative Director, O & M, the major reason for the ads becoming so popular is their similarity with the human world. The ZooZoos are innocent people who live in a world similar to that of human and they have emotions like human beings. 

The laugh at loud, feel pain and sadness and they are something in-between the world of animation and reality. Bangalore based Nirvana Films shot the ad. Shooting of two or three commercials took place in one day. The entire ad film series took two and half months to make. The ad films was shot at 20 frames per second. This made the Zoozoo’s movements hurried and comical. In total, 30 TV commercials for ZooZoo.

 All the commercials were shot in 10 days. The entire project, including the pre-production, took a little more than one month. It was entirely shot at Cape Town, South Africa. Every day during the IPL match, 300 seconds of ZooZoo ads are shown on TV. The ad film was directed by Prakash Varma. The shoot cost Rs. 30 million.